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by american express open, helping you get business done. hi, everyone. i m jj ramberg and welcome to your business, the show dedicated to helping your growing business. have you ever heard of conversational commerce? if not, pay attention, because it is changing the way consumers shop. it s basically where shopping meets messaging. we wanted to see how it all works so we followed along with a company dirty lemon, that has ditched the traditional distribution and is now relying 100% on text. if you want to buy a dirty lemon, there s only one way to do it. every transaction that we have had, every person that has purchased the product, has bought via text message. that means you can t find dirty lemon in a store, a restaurant, a vending machine or any other place you would usually look for a drink like