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worked for several campaigns, a senior fellow. great to have you here. i assume i m over here in the corner because i was representing the tie-wearing then i saw waldner, and he has a tie on, too. i let him go this time but you are at the tie-wearing camera. let s start with the basic question of, sasha, this is something you re doing research on and from what i ve read of the parts of your book that have been published, there s more and more scientific approach of testable hypotheses, rand yamization, experimental looks at the way campaign methods work. what does that research say about ads and their effectiveness. one of the few times people have measured the impact of ads was in rick perry s 2006 campaigns where he brought on four academic political scientists and invited them to run randomized control trials on basically every aspect of his

Senior fellowSasha issenbergCampaign methodsTestable hypothesesRand yamizationRomney adsRick perryControl trials