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In Crisis, An Aggressive Response May Lead To A Dip In Value

When companies are faced with external criticism, even the most experienced chief communications officer might be tempted to go on the offensive, to

Jaekuk leeAlice chengMonsanto bayerCarolina state universityNorth carolina state universityContingent organization public relationships

Study Suggests Taking an Aggressive Stance in Crisis Communications Costs Companies Money

A new study tracked 10 years of data to capture shifts in how corporate interests and the public discussed a complex legal situation – and how those dynamics

Monsanto bayerAlice chengXinyan zhaoMatt shipmanJessica shawJaekuk leeUniversity of north carolina at chapel hillCarolina state universityNorth carolina stateContingent organization public relationshipsPublic relationsNorth carolinaRisis communication crisis communications stock price management public relationsNorth carolina state university

Study suggests taking an aggressive stance in crisis communications costs companies money

Study suggests taking an aggressive stance in crisis communications costs companies money
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

Xinyan zhaoJaekuk leeMonsanto bayerAlice chengCarolina state universityNorth carolina stateContingent organization public relationshipsPublic relationsPublic relations review
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