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or cousin, however. you want to put it. douyin plays by chinese content rules. - so, in many ways, it s very different from the tiktok that everyone else sees around the rest of the world. it truly is. yeah. rich, let s talk about the most famous feature of tiktok, because it s infamously short it started off originally at 15 seconds, now you can go up to 60 seconds, and you ve now upped the video length to three minutes. why abandon your usp? well, so we are constantly testing different features. what tiktok is all about is allowing people to express themselves creatively. we have a whole series of tools and effects, augmented reality, gifs, music and sounds and video length is one of the parameters that people create around. and so, we re constantly testing and developing those things, and we ve worked with creators and asked what it would look like for you to be able to create videos that are over a minute long, over 60 seconds.

Richard waterworthLets goContent rulesVideo lengthAugmented reality