Valentine’s Day is almost here, and I have some ideas for how law firms, B2B companies and business professionals can create content to mark the day. Valentine’s Day isn’t just a day for those in relationships. The concept of love can be translated for businesses as well.
Content marketing is important for all law firms. Almost 9 out of 10 marketers use email marketing and think it is essential to business development support. For every $1 spent on email marketing, marketers recognize an average return of $42.
NLR Web Content Specialist Shelby Garrett is joined by Alistair Bone, Vice President with Passle to discuss the latest in law firm thought leadership trends. They break down four strategies for content marketing success, using current events for brand development, and more.
I want to stress importance of not taking a break from marketing yourself, your organization during summer, instead ramp it up. Summer is great time to focus on business development, branding efforts since many competitors may not be. People still have to work.
You should start using LinkedIn newsletters! Most aren’t using them yet or aren’t sure what to include in them, which gives you a huge opportunity to stand out. If you don’t have strong email list, haven’t started email newsletter, this is great to try email marketing.