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Radio Of more than 200 responses from radio news managers who say they undertook new digital initiatives in 2020, almost 80% say they focused on more, better and new types of digital content. A quarter specifically mentioned COVID coverage online. Radio managers report slightly more digital-only content, with just over 17% of web content, on average, as web-exclusive.  Not all radio stations that air news post news online, though. While almost 98% say they have a website, just over 80% have news sections on those sites. Among those that do – and could report their web numbers – traffic was up in 2020, especially in large and major markets.

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