reorganizing the company to pull out budgetary responsibilities away from the creatives. in other words, the people that were in charge of making the content didn t have the power of the purse to decide how much to spend on that content anymore. that decision was made by his individual colleen daniel who reported to bob chapek. he was basically the right hand man. it s likely that bob iger will undo that change and giving back to the creative forces at disney. and incognitoer has been a champion for the creative side, even when he left at ceo, he was in charge of creative on that side. he didn t totally leave the company. it s a win overall, at least for morale. alex sherman from cnbc, good to have you on, alex. appreciate it. we should note, too, by the way, as we re talking about things that are happening as we head into thanksgiving week, what comes into thanksgiving, that is christmas.