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Adobe s ambitions for Firefly underline how AI will disrupt the agency business

Adobe s ambitions for Firefly underline how AI will disrupt the agency business
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Sinclair Begins Generative AI Usage

Adobe s ambitions for Firefly underline how AI will disrupt the agency business

Adobe s ambitions for Firefly underline how AI will disrupt the agency business
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

India, grappling with election misinfo, weighs up labels and its own AI safety coalition

India, long in the tooth when it comes to co-opting tech to persuade the public, has become a global hotspot when it comes to how AI is being used, and abused, in political discourse, and specifically the democratic process. Tech companies, who built the tools in the first place, are making trips to the country to push solutions. Earlier this year, Andy Parsons, a senior director at Adobe who oversees its involvement in the cross-industry Content Authenticity Initiative (CAI), stepped into the whirlpool when he made a trip to India to visit with media and tech organizations in the country to promote tools that can be integrated into content workflows to identify and flag AI content.

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