Page 3 - Content Audit News Today : Breaking News, Live Updates & Top Stories | Vimarsana

PHOTO: maggie hung | unsplash More content is not always a good thing. I once worked for a company that had over 30,000 pieces of content, most of which was introduced to the target audience in one fell swoop with no strategic plan. Only 2% of that content was ever viewed. What that told me was people were creating content without intent. Who is the audience? What were they looking for? How should it be disseminated? How did it fit into the overall go-to-market and content strategy? How to keep it going? There’s a much smarter way. Let’s explore, shall we? We ll look at the following four areas:

Companies room to scaleB software buyersContent strategyUnleash your omnichannel contentAudience throughEntire customerWhat content is neededAny given point alongCustomer journeyContent marketingContent auditStructured content gives companies roomAbove tacticsBottom lineLess may be moreநிறுவனங்கள் அறை க்கு அளவு