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PYMNTS explores the origins of the holiday season ugly sweater trend and assesses its current popularity amid inflation impacting consumer wallets.

Lindsay bradyMarissa jarrattHumble beginningsSeasonal trendUgly christmas sweaterBell sweatersTipsy elvesFashion avenueConagra brandsEleven executive vice presidentChief marketingSustainability officer marissa jarrattHome depotUgly sweaterSweaters are uglyConsumers hardest hit