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Dentsu launches global future consumer study – Consumer Vision 2035

Dentsu launches global future consumer study – Consumer Vision 2035
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7 in 10 consumers purchase based on their mood: Dentsu Consumer Study

The study also shows that most consumers wish they were more impulsive and actively seek experiences that elicit visceral emotions

Dentsu Launches Landmark Global Future Consumer Study: Consumer Vision 2035

Dentsu Launches Landmark Global Future Consumer Study: Consumer Vision 2035
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Consumers to have AI clones by 2035: Dentsu study

The study also highlights the emotional aspect of consumer behavior, with 7 in 10 consumers already indicating that their shopping decisions are significantly influenced by their mood at the time of purchase.

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