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FTC publishes updated Endorsement Guides and proposed rule banning fake reviews | Hogan Lovells

The U.S. Federal Trade Commission (FTC or the “Commission”) recently announced two actions aimed at strengthening regulation of online advertising. On June 29, 2023, the Commission.

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FTC Finalizes Revisions To The Endorsement Guides, Proposes New Rule For Consumer Reviews And Testimonials And Updates FTC Staff Guidance - Social Media

The Federal Trade Commission's ("FTC") Endorsement Guides have evolved over the past forty years from regulating celebrity endorsements and testimonial advertisements to policing social media advertising.

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FTC Revisions to Endorsement Guides, Consumer Reviews, Testimonials

Federal Trade Commission issued final revisions to Endorsement Guides, proposed new rule for consumer reviews and testimonials, and updated FTC Staff Guidance. This means that FTC enforcement actions regarding social media, influencers will continue to be a focus.

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FTC Finalizes Revisions to the Endorsement Guides, Proposes New Rule for Consumer Reviews and Testimonials and Updates FTC Staff Guidance | Sheppard Mullin Richter & Hampton LLP

FTC Finalizes Revisions to the Endorsement Guides, Proposes New Rule for Consumer Reviews and Testimonials and Updates FTC Staff Guidance | Sheppard Mullin Richter & Hampton LLP
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FTC Endorsement Guides Addresses Deceptive Advertising

FTC final Endorsement Guides which address best practices and deceptive advertising pitfalls, key issues for advertising professionals, influencers and brands

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