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40% of firms’ environmental claims could be misleading Four in 10 websites appear to be using ‘greenwashing’ tactics that could be considered misleading and therefore potentially break consumer law, according to an investigation by the International Consumer Protection Enforcement Network (ICPEN).
The ICPEN looked at nearly 500 websites internationally promoting products and services across a range of sectors, including food, clothes and cosmetics.
It found that four in 10 of these websites appeared to be using tactics that could be considered misleading. These included:
Vague claims and unclear language including terms such as ‘eco’ or ‘sustainable’ or reference to ‘natural products’ without adequate explanation or evidence of the claims.
on January 28, 2021
Today, the European Commission and national consumer authorities released the results of a screening of websites (“sweep”), an exercise carried out each year to identify breaches of EU consumer law in online markets. This year, for the first time ever, the sweep focused on ‘greenwashing’, the practice by which companies claim they are doing more for the environment than they actually are. The “sweep” analysed green online claims from various business sectors such as garments, cosmetics and household equipment. National consumer protection authorities had reason to believe that in 42% of cases the claims were exaggerated, false or deceptive and could potentially qualify as unfair commercial practices under EU rules. ‘Greenwashing’ has increased as consumers increasingly seek to buy environmentally sound products.
Met dank overgenomen van Europese Commissie (EC), gepubliceerd op donderdag 28 januari 2021.
Vandaag hebben de Europese Commissie en de nationale consumentenautoriteiten de resultaten bekendgemaakt van een screening van websites. Bij deze jaarlijkse bezemactie worden overtredingen van het EU-consumentenrecht op onlinemarkten geïdentificeerd. Dit jaar was de bezemactie met name gericht op groenwassen, de praktijk waarbij bedrijven beweren meer voor het milieu te doen dan in werkelijkheid het geval is. Bij de bezemactie zijn groene onlineclaims geanalyseerd voor producten uit verschillende bedrijfssectoren, zoals kleding, cosmetica en huishoudelijke apparatuur. De nationale autoriteiten voor consumentenbescherming hebben aanwijzingen dat 42 % van de claims overdreven, onjuist of bedrieglijk was en volgens de EU-regels mogelijk een oneerlijke handelspraktijk vormde. Groenwassen wint terrein, nu consumenten steeds vaker naar milieuvriendelijke producten op zoek zijn.