14 January 2021, 11:39 pm EST By
Amazon s Prime subscription service is easy to use and interactive up until the rigorous cancellation process that requires several steps to perform that proved to be one of the most complex procedures. Now, consumer groups have come together and raised their concerns against Amazon Prime to the FTC, citing that the company observes dark patterns to prevent people from unsubscribing.
One of the world s most popular e-commerce company, Amazon.com, would soon be facing a massive issue and lawsuit that involves the Federal Trade Commission (FTC) but not its allegations regarding the Antitrust case. The new complaint against Amazon is regarding its Prime subscription service that allegedly practices dark patterns says these consumer groups.