Digital Retailing Still a Work in Progress, Executives Say Some retailers just aren’t feeling the urgency, especially mom-and-pop operations that can’t, or won’t, make the necessary investments in online retailing, says Jeff Dyke, president of Sonic Automotive.
Everybody in the auto retail space agrees: Digital retailing, which has been slowly progressing for over a decade, took a big leap forward because of the coronavirus pandemic. So, what continues to be the holdup?
First and foremost, buying a car is complicated, with a lot of moving parts, say speakers at the recent Reuters Automotive Retail 2021 conference.
For example, according to David Hult, president and CEO of Asbury Automotive Group, 70% of buyers have a trade-in, and of those, 80% have an existing loan they have to pay off. It’s difficult and expensive to come up with a single tool that can do it all, he says.
Selligent Awards 2020 Recognize Global Brands for Excellence in Digital Marketing
Selligent Awards 2020 Recognize Global Brands for Excellence in Digital Marketing
BRUSSELS, Belgium and NASHVILLE, Tenn., Dec. 16, 2020 Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing cloud platform, today announced the winners of the 2020 Selligent Awards, following a digital ceremony attended by clients and partners around the world. Celebrating excellence in digital marketing, the awards recognize brands for delivering seamless omnichannel marketing and data-powered experiences that meet the evolving needs of consumers today.
From a global pool of submissions, an independent panel of judges chose winners in five key categories: Excellence in Consumer-First Marketing, Excellence in Marketing Innovation, Excellence in Omnichannel Marketing, Best Personalized Journey and Best Inclusive Communications. In addition, a Selligent Favorite emerged from an internal vote from
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