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The ruling Bharatiya Janata Party (BJP) was the biggest spender on political ads. The party spent as much as Rs 39 crore, or one-third of the total amount, on ads on Google from January 1 to April 10. The Central Bureau of Communication (CBC) – the governments nodal agency for advertising – follows on second place, with Rs 32.3 crore in ad spend, data showed.

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