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True. And now?
Realtor.com is redeeming itself after sitting on the sidelines of the digital real estate wars. With growing profits and booming traffic, the wounded soldier is back on the battlefield.
News Corp. is publicly touting the turn-around. Previously, its Australian real estate portal REA was the crown jewel of its digital real estate strategy, as tarnished realtor.com lost ground to Zillow. Not anymore.
Realtor.com on the mend
“Realtor has contributed more to our profit growth, than … REA in Australia,” bragged Thomson on the earnings call.
In the last year, under new management and a strong real estate market, the fortunes of the real estate portal, originally founded by the National Association of Realtors, are turning.