April 6, 2021 2:54 pm
Pearlfisher has unveiled a new brand for Consider Pastures, a company that specialises in “humanely-raised, organic and free-range” eggs.
Founded on the basis of sustainable farming, the company says it offers the “gold standard” in the world of eggs. Its focus on sourcing from small family-run farms and pasture-raised environments allows hens to “roam and behave naturally”, it adds.
The work has been done by Pearlfisher’s New York office, with the project extending to brand strategy and design, as well as packaging. The idea was to “establish a more emotive connection” with consumers, in comparison to competitors, the studio says.