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Working in outdoor tourism amongst amazing scenery created a natural outlook towards conservation, Norris said. Operating in places like Fiordland National Park and Rakiura/Stewart Island, operators have a role in telling conservation stories, he said. He was the driver behind Conservation Expeditions to Dusky Sound and Cooper Island, in conjunction with the Department of Conservation. Passengers would attend conservation lectures and carry out volunteer work on the islands, with a portion of tickets sales going to the Cooper Island Restoration project, raising almost $60,000 in 2019. He has overseen Real Journeys providing free transport to DOC staff to support work in southern Fiordland.