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Auction of Personal Data: Clarification of the Concepts of Personal Data and Data Controller | BCLP

Auction of Personal Data: Clarification of the Concepts of Personal Data and Data Controller | BCLP
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Privacy & Cybersecurity Update - February 2022 | Skadden, Arps, Slate, Meagher & Flom LLP

Belgian privacy watchdog puts a bomb under the online advertising market

The way online advertisements are organised violates European privacy legislation, according to the Belgian Data Protection Authority. The representative of the advertising industry, IAB Europe, has been sentenced to a fine and must adjust the system. This could have far-reaching consequences.

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