Good Grocer Puts the Soul Back in Supermarket With a shiny new location, Good Grocer is determined to prove you can grow a business with volunteer staff.
A sign hanging in Kurt Vickman’s office reads “Be a force for good,” reminding the founder and CEO of Good Grocer why his business exists: to make fresh, quality foods accessible and affordable for everyone in the community.
Unlike traditional grocery stores, Good Grocer relies on volunteers. “Because volunteers drastically reduce our operational costs, we’re able to pass those incredible savings on not only to volunteers but to all shoppers who walk through the doors,” Vickman says.