New Year brings a new look and name for Connie Maxwell
2021 has kicked-off some exciting changes for Connie
Maxwell, a Baptist non-profit ministry established in 1892 to care for children
and families in South Carolina. On December 10, 2020, the South Carolina
Baptist Convention Executive Committee officially approved a request to change
the organization name to Connie Maxwell Children s Ministries.
Following that approval, a new website was launched on
December 17, reflecting a vibrant new brand and logo created by AM Agency, a Christian marketing
firm based in Hurst, Texas.
This isn t the first time the ministry has gone through a
name change. In 1947, Connie Maxwell Orphanage was changed to Connie Maxwell Children s Home
Scott Smith arrived on the Lander campus to lead the Baptist Collegiate Ministry (BCM) on June 1, 1985. The ministry operated out of a house on Stanley Avenue until the work was so great that a new location was found in 1987 on West Cambridge Avenue.
In those 35-plus years, the soft-spoken collegiate minister said heâs walked nearly every inch of campus, talked to thousands of college students, and watched Lander grow from a college to a university.
But never, Smith said, has he âexperienced anything like the happenings of this campus since March (2020) when COVID-19 changed our campus and our world.â