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Eight brands building outstanding customer experiences in the metaverse

The ‘metaverse’ has become a marketing buzzword but opinion is divided between the sceptics and those who are really excited about its potential. Some brands are using the metaverse well, says Prof Steven van Belleghem.

Samsung Galaxy Debuts New Products In The Metaverse

Samsung unpacks a new experience by virtually recreating New York City flagship store in Decentraland’s 3D virtual world.

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