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From virtual worlds to digital currency, here's why the metaverse is increasingly on the minds of business owners who are looking to future-proof their operations.

Cathy hacklDavid dintenfassFutures intelligence groupCommerce foundationUs chamberTech forwardChief metaverse officerCompany fidelity createdVirtual worldConnect with itsChief marketing officerEmerging customersFidelity stackYouth accountDistinctiveness are key