The power of learning from failure and turning it into success is celebrated in a new British Army campaign aiming to inspire new recruits.
The “Fail. Learn. Win” recruitment campaign, launching on Thursday, focuses on how failings can be “the first step towards victory” and not a reason to quit.
It was informed by research suggesting 81% of young people do not achieve their goals “because of fear of failure”, with the campaign aiming to combat perceptions that failure is a weakness.
What s the first step towards victory? Failure. You fail. You learn. So you win, when it really matters. #FailLearnWin