Comscore and CoxReps Announce Local Television Measurement Renewal
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RESTON, Va., March 17, 2021 /PRNewswire/ Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewed agreement to provide CoxReps, a leading television representative company for local broadcast television stations, with full-service ratings and impressions information for all local TV markets, including Comscore s Advanced Automotive Demographics segments. CoxReps is very pleased to renew our longstanding partnership with Comscore Local, said Ann Hailer, COO, CoxReps. The reliable and thorough audience information that Comscore provides gives our sellers the data they need to showcase the value and relevance of our stations audiences in compelling and meaningful ways.