unsustainable. and then if it ends up in a landfall, now you have methane buildup, which is worse than co2 for the atmosphere. in new york city, we just started composting programs. and i think today mayor de blasio announced that by 2020 we ll separate food waste from regular waste. so for the consumer that s like oh my lord what do i do about this? in the movie one suggestion i thought that seemed good was a bin that says eat me first. so you know don t throw out those carrots. you re going to make a carrot puree. what do you do as a normal american? italian grandmothers used to make vegetable soup. minestrone. exactly. i call it freak friday. we go in on friday. and we open up the refrigerator. clear out all the vegetables. make a soup. make a pasta. but i also think it starts with