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Chicago Tribune (MCT) - Consumers lured by advertisements promising rock-hard abs, sparkling white teeth and bulging bank accounts soon may get a reality check. Updated guidelines on ad endorsements .

United statesJulie coonsKirstie alleyJonathan gelfandRichard clelandValerie bertinelliJared fogelMarie osmondPhylicia rashadElectronic retailing associationCompetitor nutrisystem incJenny craig incProduct partnersCatholic online schoolChicago tribuneFederal trade commission