iPipeline has added the Vitality Serious Illness Cover Comparison tool to its Compare Quality service, which is part of iPipeline’s protection quote and application portal, SolutionBuilder.
Vitality’s serious illness cover pays out on a severity-based approach, which means that Vitality’s members can claim at an earlier stage of illness.
By clicking through to the tool on SolutionBuilder, advisers can now compare this product against traditional critical illness polices from other providers.
The tool uses independently-verified de facto data.
Ian Teague, UK group managing director at iPipeline, said: “The uniqueness of the Vitality Serious Illness product makes comparisons to traditional critical illness policies challenging.
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