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would do what he did fearlessly, which is to become so committed to their vision that they won t let the world change it, and that was key to steve. that s what made him so great. cash is the life blood of any business. but what do you do when you don t have enough of it? some may call it quits. one entrepreneur made a critical decision that could have easily sent him and his company over the edge. when he was strapped for cash he turned to his employees and asked them to do their part to help save the company by working for free. the idea of going from what paying anyone to today was remarkable. for me it was heart wrenching to do that. rick cochran knows all too well what it s like to be a business owner who s on the verge of shutting his doors. i watched our company struggle at different times and we could have gone out of business so many times.

Steve jobsLife bloodOver the edgePeople like companyRick cochranBusiness ownerCompany struggleHeart wrenching