Congratulations on it. Guest thank you. Coming for me thats praise indeed traded. Host you are kind indeed. Talk about the subtitle in your book if i may quote henry folgers obsessive hunt for shakespeares first folio. I think it might be helpful originally to talk about these two men the context of their times. Of course they were defying me two men both alike in dignity to quote from shakespeare but separated by 400 years and the Atlantic Ocean very different that they shared one thing, a shakespeare wrote his plays seven years after he died. Two of his friends decided to create a memorial volume to him and collected all of that they had available and published 36 have been known 38 plays that shakespeare had written and the two men are connected across time and across the ocean and its the book that saved half of shakespeares plays from obscurity became a fetish object for collectors and henry folger chairman of the Editorial Company wanted to own every known copy of his first olio.
A fantastic book and i enjoyed it thoroughly. Its a pageturner a thrilling adventure permanently accessible. Congratulations on it. Guest thank you, coming from you that is praise indeed. Host talk about the subtitle of your book if i may quote henry folgers obsessive hunt for shakespeares first folio but i think it might be helpful originally to talk about those two men in the context of their times. Of course if i made they were two men look alike in dignity quoting from shakespeare and yet separated by 400 years and the Atlantic Ocean very different that but they share one thing, a passion for in one case writing and the other collecting but put them in the context of their lives if you would please. Guest sure. Shakespeare was writing around the 1600s. His life was 20 years before, 20 years after the 1600. During the rain of elizabeth and james the first. He was a wellknown playwright poet. He wrote sonnets and he was also a businessman. Here is a shareholder in the globes Theater
At northwestern for 15 years. I was trained as a phd in economics. . Namely capitalism is a great Economic System and produce teen millions of goods and services that could sit on the shelf unless people are there to buy it. Marketing is the connection time of the ancient that wooden shoe like this, would you like an out of watch, wouldnt you like whatever. Theres got to recognize that marketing is an economic discipline. Its another part of economics even though it uses social psychology and sociology and other things like that. Host weve invited her faster kotler to talk about his book confronting capitalism. Heres the cover of the book. What is the difference between freemarket capitalism and keynesian capitalism in the classic term . Peter theres three levels you might look at a system. One is lets have the system, no regulations. Some people collect cowboy capitalism. The other extreme and say lets have a socialism, let the government have a more active role in a lot of regulation
I was trained as a phd in economics first at the university of chicago under Milton Friedman. Many people took the class several times not because they failed but they wanted to hear him again and again so i became a free marketer and you cant help but hear friedman. Then i go to mit and i get two additional nobel prize winners. And of course they are keynesians and i am convinced now its not going to be easily persuaded, but the economy has to be saved in every session with more stimulus spending. So you might ask why did i get into marketing . Because ive written 50 or more books on marketing. Marketing is the engine of capitalism im convinced. Namely capitalism is a great Economic System in producing millions of goods and services that could sit on the shelf and unless people are there to buy it. Marketing is the connection. Its the engine that says to people wouldnt like this, wouldnt you like an apple watch, or whatever. So weve got to recognize that marketing is an economic disci
Sometimes people have a difficult time doing that but a few months ago the premiere said he didnt want to see a devaluing at all this year. Now down by 44 points. S p futures off by 4. 5 and nasdaq down by 10. Cac is off by one third of a percent. It didnt beat forecast reven revenue above projections. There was a 3. 5 jump and the Home Improvement retailer raising its fiscal 2015 sales and Earnings Guidance. Brian joins us in a few minutes to weigh in on the latest results but u. S. Comps were strong as well. Up almost 6 . The company has now had beaten 11 quarters in a row. So it was widely expected it was going to be a 12th and thats exactly what happened. Shares of home depot down. Pretty good run for the stock as well this year. Based on the housing data weve seen lately including yesterday, this was widely expected to be another beat quarter. As you mention, theyre giving good guidance for the year. They see same store sales up 4. 1 to 4. 9 for the year. Thats what theyre expecti