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Heartwarming Tribute Or Ethical Breach? AI-powered Volkswagen Ad Sparks Controversy

The video spot features a virtual simulation of legendary Brazilian singer Elis Regina, who died more than 40 years ago.

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Volkswagen s deepfake AI ad has people in tears

But there are ethical questions.

Como nossos paisMaria ritaElis regina carvalhoElis reginaElis regina carvalho costa

AI resurrection of Brazilian singer for car ad sparks joy and ethical worries

Beloved musician Elis Regina died aged 36 in 1982 but a new Volkswagen commercial shows her duetting with her daughter

Elis reginaDaniel gonzagaComo nossos paisElis regina maria ritaMaria ritaElis regina carvalhoElis regina carvalho costa

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