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Heartwarming Tribute Or Ethical Breach? AI-powered Volkswagen Ad Sparks Controversy

The video spot features a virtual simulation of legendary Brazilian singer Elis Regina, who died more than 40 years ago.

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Volkswagen's deepfake AI ad has people in tears

But there are ethical questions.

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AI resurrection of Brazilian singer for car ad sparks joy and ethical worries

Beloved musician Elis Regina died aged 36 in 1982 but a new Volkswagen commercial shows her duetting with her daughter

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