More and more beauty brands are now offering products in refillable form, but few have deployed the concept on a large scale. The Body Shop is a pioneer in the field, offering in-store refills of its shampoos and shower gels in dozens of countries, with a recent roll-out to include makeup. We spoke to Georgie Coppin, the brand’s Global Head of Marketing - Gifting & Sustainable Innovation.
The Body Shop began rolling out its refill concept in 2021. After two years, can you say whether.
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