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Using social media to build confidence in vaccines: lessons from community engagement and social science research in Africa

Sara Cooper and colleagues argue that a better understanding of the complex sociopolitical drivers of distrust in vaccination will increase the potential of social media to rebuild vaccine confidence Vaccination experts have become increasingly alarmed about the continued waning of public confidence in vaccines.1 Social media are considered to be major contributors to this decline, facilitating the rapid and widespread sharing of misinformation, enabling vaccine anxieties and rumours to travel rapidly around the world.23 Social media are also seen to have enabled vocal anti-vaccination groups to self-organise and communicate well beyond their local areas.45 The covid-19 pandemic has only magnified these concerns,6 as Tedros Adhanom Ghebreyesus, director general of the World Health Organization put it, “We’re not just fighting a pandemic; we’re fighting an infodemic.”7 This dominant narrative on mistrust in vaccines assumes that it is primarily the result of a lack of informa

#BizTrends2023: 11 factors affecting the non-profit sector in 2023

Events and marketing agency Worx Group s new website and social media branding was implemented to accurately position the events industry in the minds of clients for what it is, where it is and where it is going.

Learning, unlearning and relearning: Popular education

By addressing the climate crisis which affects everything we can also advance solutions to all socioecological crises and end the war on nature. By addressing the climate crisis which affects everything we can also advance solutions to all socioecological crises and end the war.

Community Action Networks mark two years of feeding the vulnerable in Cape Town

Community Action Networks mark two years of feeding the vulnerable in Cape Town
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