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Four large media associations in Taiwan yesterday urged the government to create laws that would require Google and other large international platform operators to negotiate a reasonable split of their advertising revenue with local content providers.
Speaking at a news conference in Taipei, representatives from the Taiwan Digital and Marketing Association (DMA), Media Agency Association, Taipei Newspapers Association and Satellite Television Broadcasting Association said they also opposed a proposal requiring Internet platform operators to devote a percentage of their advertising revenue to the creation of a public fund, which would be used to support the production of quality news content.
“The
By Shelley Shan / Staff reporterFour large media associations in Taiwan yesterday urged the government to create laws that would require Google and other large international platform operators to negotiate a reasonable split of their advertising revenue with local content providers.