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As third-party cookies phase out, I foresee first-party data collaboration becoming a cornerstone for personalized advertising sustainability.

New yorkUnited statesAvinash tripathiNew york timesForbes technology councilMissing voiceSpeaker seriesInevitable conversationLessons from the google speakerUser experienceCourse for successCommunication and alignmentGetting everyoneTargeting through lookalike modelsAuthenticated traffic solutionCustom audience targeting