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The voluntary scheme helps improve clarity and transparency in the face of greenwashing, says Professor Fabio Iraldo from Sant’Anna School of Advanced Studies.

Fudio gettyimagesFabio iraldoMinistry of the environmentSantanna school of advanced studies in pisaSantanna school of advancedEuropean commissionEuropean food forumInternational consumer protection enforcement networkCommission pilotsMade greenProfessor fabio iraldoSant anna schoolAdvanced studiesProfessor iraldoProduct environment footprintGreen public procurement