i would not have had the hitch and the soldier on it. people are paying a lot of attention to these ads, they re looking at every frame, every word. this did well, but not perfectl of commercialism. they also put up an extended version of how that commercial came together on the internet. a friend of mine told me to check out the vfw website. it said that they were looking to honor one soldier coming home from afghanistan to represent all soldiers. to do something for this type of an event, where we recognize one of our homecoming soldiers is an honor, it s indeed a privilege. i think what happened today proved that america was special. i think the spark of our country is because of the way we come together. i hope every town is able to do something of this nature and set an example of how many people could be recognized.
are supervisors of the system that is a hybrid system that is presumably halfway between commercialism and amateurism. many say it is time to pay athletes. they are talking about $2,500 up to $5,000 a year. it would be optional. you would give it to obviously only your star players. they would be able to go to college and not have to dip into their own pockets or look for boosters to help them pay for many of their living expenses. there is a huge class action lawsuit challenging the ncaa rules that prohibit athletes from being paid. a few thousand is far from the millions professional athletes make but it would mark a significant change in the ncaa s 100-year history. carol, the ncaa says its members don t support the professionalization of college sports. nathan hatch says he is opposed
that is become a increasing discussion that may be at a tippingpoint. william la jeunesse live on this from los angeles. william, what do you know? reporter: well, college football of course is a game but it is also a business, martha and second most profitable sport on television after the nfl unlike the pros the players get nothing. experts say that is about to change. this year s bowl season payed out more than $200 million. annual tv rights for major college football, 20 million per school, per year. not to mention ticket sales, marketing and almost 5 billion in t-shirts and jerseys. this is run like the nfl and the nba. every inch of it is sold and every inch of these athletes are sold. the only one that is don t get to participate in it, as a business, are the athletes. reporter: many say it is time to end the hypocrisy where colleges claim to protect student athletes from commercialism while making millions off their
one constant in college sports that has many people calling for an even bigger revolution. correspondent william on the dollars and cents of amateur competition. this year s bowl season paid out more than there 200 million. annual dtev rights for football not to mention ticked sales, marketing, and almost $5 billion in t-shirts and jerseys. every inch of it is sold, and every inch of these athletes are sold, and the only ones who don t get to participate in it as a business are the athletes. many say it s time to end the hypocrisy, where colleges game to protect student athletes from commercialism, while making millions off their entertainment. everybody gets a part, a piece of this. the coaches do, the universities do, the shoe companies do. television does. everybody who is participating in this is benefitting. everybody except for those who
in t-shirts and jerseys. this is run like the nfl and the nba. every inch of it is sold and every inch of these athletes are sold and the only ones that don t get to participate in it as a business are the athletes. reporter: many say it is time to end the hypocrisy. where colleges claim to protects student athletes from commercialism while making millions off their entertainment. everybody gets a part, a piece of this. the coaches do. the universities do. the shoe companies do. television does. everybody who is participating in this is benefiting, everybody except for those who are on the field. reporter: the ncaa argues that colleges pay athletes through scholarships and salaries were ruin the college brand. yet the ncaa has no problem selling their success. the kids that come through the ncaa, the system, deserve better. reporter: once the face of college basketball, ed o bannon won a championship at icla only