/PRNewswire/ The road construction and maintenance market size is expected to grow by USD 259.95 billion between 2022 and 2027, accelerating at a CAGR of.
/PRNewswire/ The global road construction and maintenance market size is projected to grow by USD 259.95 billion between 2022 and 2027, accelerating at a.
/PRNewswire/ The Global Road Construction and Maintenance Market share is set to increase by USD 259.95 billion from 2022 to 2027. Moreover, the market s.
4 min read Lena Roland, WARC
The new WARC Guide to Rethinking B2B Marketing outlines several forms of disruption that are reshaping this discipline. Lena Roland, Managing Editor, WARC.com, examines how learning from the consumer space might be a valuable driver of business-to-business success.
This month’s WARC Guide focuses on Rethinking B2B Marketing – a discipline often seen as far less glamorous than its consumer-facing counterpart, but which is undergoing disruption all of its own thanks to the COVID-19 pandemic and a longer-term evolution in technology and strategic thinking.
Several themes emerged from the thought leadership, new research, best practice advice and lessons from business-to-business (B2B) brands in the Guide. And they include: how to build a B2B brand in 2021; the growth of account-based marketing; selling big-ticket items remotely; and managing across B2B and B2C portfolios.