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Channel Nine’s Today show breaches commercial disclosure rules
TCN Channel Nine (Nine) has breached broadcasting rules for failing to disclose a commercial arrangement with McDonald’s behind a segment on its Today program aired in October 2020.
Over the course of the program the Today show presenters discussed a new McDonald’s product line and presented the range on-camera.
An Australian Communications and Media Authority (ACMA) investigation found Nine did not satisfactorily bring to viewers’ attention that it had a commercial arrangement with McDonald’s to endorse the products, as required under the Commercial Television Industry Code of Practice.
Nine has breached broadcasting rules for failing to disclose a commercial arrangement with McDonald’s and the
Today show.
An episode which aired in October 2020 saw the hosts discuss a new McDonald’s product line and presented the range on-camera.
[Allison Langdon]: It’s chicken parmi in a burger.
[Allison Langdon – pointing to the burger in front of Karl Stefanovic]: … That’s his apology.
[Karl Stefanovic – picking up a newspaper]: I was reading about this today right. This is Macca’s new chicken menu.
[Karl Stefanovic – to Allison Langdon]: You got. How did you do that? You organised that. I’m getting so emotional.
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