Acceleration of Online Shopping in 2020 Yielded Robust Growth Across Digital Channels in the First Quarter of This Year, Kenshoo Report Reveals
Paid search spending was buoyed by commerce advertisers, Retail Media grew with the expansion of publishers, and social media ad prices were a key factor in spending growth
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Kenshoo, a global leader in marketing intelligence and activation technology, is releasing the
Q1 2021 Digital Marketing Quarterly Trends Report, outlining the digital advertising trends that dominated the first quarter of 2021. The sustained popularity of online shopping pushed brands to continue investing heavily in support for their online channels, triggering growth in spending across Paid Search, Retail Media, and Social.