Shinde was managing partner and Geometry Encompass prior. The move comes after Geometry Encompass was merged into VMLY&R to create VMLY&R Commerce Encompass. Ranjit Raina CEO, VMLY&R Commerce Encompass, said, “2020 was a particularly challenging year for all of us, during the past year Shankar has played an invaluable role in helping lead the agency. His promotion comes at a very interesting time as we are embarking on a new journey with the formation of VMLY&R Commerce Encompass.” Roshan Abbas, MD, VMLY&R Commerce Encompass, said, “Shankar is most deserving of the promotion and his dedication to the company and team is incredible. As commerce continues to grow and become a focus his experience will be invaluable.”
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