Headline keynote speaker at Cannes in Cairns, Mark Ritson, is the face of a new campaign exploring how brands are achieving their marketing goals on YouTube.
YouTube has launched a new campaign via Emotive, fronted by marketing guru Mark Ritson, which explores how some leading brands are achieving their short and long term marketing goals on the platform.
The other two episodes cover:
Episode 1: CommBank Australia
CommBank Australia CMO Jo Boundy