steve: right. he s got everything working for him. that simple style which people criticized at first, what s wrong with him with these simple words. by now everybody has realized the power of these words. i will give you one word that u.s. is says it all. sad. right? everybody knows sad. steve: #sad. so it s all part of branding. circumstantial is he a genius at branding. look at his skills is he a brander. he wrote a book on negotiating. he has been on television. he knows the reality tv world. he has brought all of these things. steve: used all these things to run again and win in a couple of years? i m thinking that if he has a great four years, which, you know, he is off to a good start. the economy is good. if the economy is booming. if he is at 4% at any timed in the four years, i think he would have to be tempted to go out on top. brian: like a comic leave with the highest note. if is he worried about his age catching up with him, wants to enjoy his, you know, his grand