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Blue Star, India’s leading air conditioning brand and known for its premium products, today announced the launch of its new range of ‘Mass Premium’ split air conditioners. The Company has strategically repositioned its brand to include the ‘Mass Premium’ category with the intent to expand its market reach and target the mass market.
New range of split ACs at affordable prices
Blue Star’s air conditioners, with the capability of delivering best-in-class cooling, are well known for quality, reliability and durability, making Blue Star one of the significant players in the industry.
Now, with this strategic foray, Blue Star has rolled out a series of split ACs at affordable prices, which are of the same high quality, reliability, and durability, that all products from Blue Star promise.