Quibi
Last year, Quibi ran a spot titled Bank Heist as it prepared to launch in April. The30-second spot showed bank robbers waiting for their getaway car apparently, enough time to watch a short Quibi video. Then, eight months after the ad and six months after its debut, the company announced it was shutting down.
Pets.com
In 2000, Pets.com paid an estimated $1.2 million for a Super Bowl ad showcasing its sock puppet mascot. The beloved spot from TBWA/Chiat/Day, titled Please Don t Go, featured the mascot singing Chicago s If You Leave Me Now. Soon after, it launched a disappointing IPO, then by November it told customers it was no longer accepting orders.