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A Major Marketing Game Changer

It’s time to explore how to market (and more) in the virtual world known as the metaverse

Neal stephensonPeter janssenSatya nadellaMark zuckerbergTaco bellWarner music groupSnow crashCruising odysseySuper megaOculus questMarineverse cupMeta marineMaking digital lifeCorrect craftColumns blogsMarketing insight

Who, Not How

Sometimes, to solve a tough problem, you need to get a different person in the room

United statesDan sullivanHenry cloudPaul singerGreg meloonGary reichBenjamin hardyCraft universityMust leave the teamWho not howCorrect craftGreat recessionCorrect craft universityWrong who must leaveNecessary endingsColumns blogs

Try as They Might

Consumer confidence rises again, but only slightly as experts project a recession in the coming quarters

United statesJoanne hsuLynn francoUniversity of michiganConference boardConsumer confidence indexPresent situation indexExpectations indexConsumer sentiment indexColumns blogsEconomic outlook

Positive Territory

Year-over-year boat registrations are up, and experts say retail demand is starting to normalize

United statesGerrick johnsonStatistical surveys incStatistical surveysEric woldBoat traderColumns blogsBy the numbers

Two Indictments and Red Tide Fears

Two anglers caught cheating in a Lake Erie walleye tournament face felony and misdemeanor charges. Meanwhile, southwest Florida could be facing a devastating red tide in the aftermath of Hurricane Ian.

United statesCuyahoga countyOhio department of natural resourcesMercer countyMichael omalleyJacob runyanRon desantisMote marine aquarium laboratoryHermitage police deptBoat commissionHurricane ianChase cominskyMichaelo malleyLake erie walleye trailLake erie walleye trail championship tournamentOhio department

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