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When It Comes to Creators, Brands Have Never Had More Options

As the creator economy continues to grow, so do the types of people who exist within it.

Columnist networkWill eagle

CMOs Should Watch For These Cognitive Biases

We sometimes overvalue our own opinion instead of listening to research or consumer insights.

Jake mckenzieIntermark groupColumnist network

The Metaverse Doesn t Always Stay in the Metaverse

Actions in the metaverse can drive real-life behavior and vice versa.

Roblox christina woottonColumnist networkChristina wootton

Brands That Survived the Pandemic Met New Societal Needs

Putting people first means thinking about what your brand can do to fulfill their basic needs.

Columnist networkCaitlin rush

Investing in Upper-Funnel Marketing Is a Long-Term Play

Shutterstock is focused on capturing extensive data to gauge effectiveness.

Stan pavlovskyColumnist network

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