The Columbus Crew Rebranding Incorporates the Columbus Love Mural
The beloved mural now includes the soccer team’s controversial new “C” logo.
Suzanne Goldsmith
The Columbus Crew whoops, Columbus S.C. “took over” the “Columbus Love” mural early this morning by hanging their new logo in front of the “C.” The move, which has been planned for some weeks, was part of the rollout of new branding for the soccer club.
The architect who created the mural and who owns the building it graces at 216 E. Main St says he gave permission for the installation of the new logo. “They reached out about a month ago,” Nick Kinney said this morning when we caught up with him outside the building, which houses his studio as well as Lev’s Pawnshop.