But the trend shows how a growing universe of eco-conscious products things originally marketed to be sustainable can morph into a catalyst for simply buying more, potentially canceling out environmental benefits.
As some consumers ditch Stanley cups, experts weigh overconsumption risks go.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from go.com Daily Mail and Mail on Sunday newspapers.
Rather than focusing on international conferences like COP, we should direct our energies towards negotiating agreements that can achieve progress in narrow, but crucial, economic sectors.